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I believe business is one of the most powerful containers for transformation: personal, collective, systemic. I’ve spent the past decade building a company that proves it.
As the founder of Alchemy + Aim, I’ve reimagined what it means to build a business online: one where a website isn’t just a tool but a threshold. It’s a place of clarity, a map of intention, and a mirror for evolution.
Strategy, for me, is never one-size-fits-all. It’s shaped by vision and values, built with integrity, and designed to last — because real growth doesn’t come from trends, it comes from deep alignment.
My team works in flow with each person’s strengths and genius. We collaborate from a foundation of trust, curiosity, and respect. For each other, for our clients, and for the work we’re collectively here to do.
At my core, I’m a strategist, a guide, and an alchemist.
I help visionary founders bring shape to the unseen — translating insight into intelligent digital ecosystems, building systems that support both purpose and expansion. The company I’ve built reflects this ethos: we don’t just build websites; we craft the technical and strategic infrastructure for your business’s evolution.
My background might surprise you: a BFA in Theatre Studies, a second degree in Physics, Philosophy, and Science Studies, with minors in Mathematics. But every path has shaped the way I see — across patterns and disciplines, between the energetic and the practical.
That’s the heart of what I do:
Help people name what’s true.
Build what’s aligned.
Create businesses that are principled, profitable, and attuned to who they’re becoming.
Outside of Alchemy + Aim, I write and speak on topics like:
Business as sacred practice
The future of entrepreneurship beyond hustle culture
Digital spaces that feel alive and human
Leading from alignment, not algorithms
I’m here to shift the conversation about what it means to build, grow, and lead — one relationship at a time.
Alchemy + Aim Website | Personal Website | LinkedIn
Ways to Work With Me
1. Strategic Consulting
For founders, CEOs, and leadership teams seeking more than just answers — they want deeper alignment.
This is intimate, tailored work. Sometimes it looks like a single conversation to find clarity in a moment of decision, but more often it unfolds across a series of sessions where transformation can truly take root.
We talk about vision, pivots, audience connection, marketing language, and decision-making. We also talk about energy, presence, and the spiritual dimension of leadership — the aspects of self that shape everything else.
It’s flexible, but always intentional. The goal: to help you return to the truth of who you are and lead from there.
2. Technical Website + Business Strategy
This is where strategy meets systems.
Together, we map your digital ecosystem, define metrics that matter, and identify the technical structures that will actually support your business’s next chapter. Often this work happens alongside my technical director at Alchemy + Aim.
We offer five-session and ten-session packages, each designed to help you explore how technology and strategy can integrate to level up your business. Across these sessions, we examine your entire tech stack and website infrastructure, ensuring everything is positioned for growth and scale — and that it aligns not just with your vision, but with your values.
This is the work for leaders who are ready to expand capacity and lay the groundwork for what’s next.
3. Website Work via Alchemy + Aim
For businesses and organizations that need a website that truly works for them.
Through Alchemy + Aim, my team and I build differently: not quick fixes, not cookie-cutter templates, but websites designed with regenerative principles, long-term strategy, and modular flexibility.
We offer end-to-end builds (strategy, design integration, custom development) as well as ongoing partnerships (maintenance, iteration, growth strategy). Our work includes specialization in AI search optimization, ensuring your website isn’t just functional today but adaptive to the digital landscape of tomorrow.
With every build, we’re creating more than a website. We’re creating a foundation that supports your business’s evolution.
